God, I love a salon treatment. I love being in the hands of a professional who can look at my hair and tell me exactly what I need. Who can custom blend the exact colour that’ll work for me, and who can address the very specific needs of my strands – oilier at the roots, sapped at the ends, fine, but abundant and not particularly #blessed in the volume department.

While the shampoo market is saturated with everything from body-building, to shine-boosting, to colour-enhancing solutions, there are few products that address multiple concerns – and even fewer that deliver on all of the points that are personal to you. But, given everyone’s hair is different, shouldn’t our products reflect this?

A number of innovative hair care brands have been wondering exactly this. Even better, they’ve put their efforts into making it happen. Bespoke hair care is hitting the mainstream as brands like Rituals, L’Oreal and Champo throw their weight behind catering to the unique requirements of each of their customers. And with personalised solutions at the click of a button, you can ensure your hair gets the tailored attention it deserves every time.

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