Romeo Beckham - son of David and Victoria Beckham - stars in Burberry's new festive ad campaign, and he is SO adorable. Would you look at how cute he is…
Last night, at an exclusive screening of the new campaign video, GLAMOUR Editor Jo Elvin had the joy of watching it alongside Romeo, his mum Victoria Beckham, and his dad David. Talk about a stylish gang!
Christopher Bailey, Burberry Chief Creative and Chief Executive Officer, said: "It continues to be an utter joy working with Romeo - he has charm, style and great energy! I'm delighted that he's the lead role in our festive campaign."
The story captures a boy (Romeo) delivering the gift of love to a young couple, taking him on a journey of wonder, romance and festive enchantment through the snowy streets of London, whilst celebrating iconic Burberry products throughout.
British models and dancers Hannah Dodds and Anders Hayward also star alongside Romeo Beckham and it was shot on location at a custom-designed set on the George Lucas stage at Elstree Studios in London
We also get a sneak peek at the new Burberry makeup look...
The video - scroll down to watch - features a specially written track called The Way That I Live, and it was recorded by British musician Ed Harcourt exclusively for this campaign. If you love it, the song will be available for pre-order exclusively through iTunes from 4 November, ahead of its official release in December as a single.
What do you think of Romeo's starring role? Are you predicting big things for the 12-year-old? Tweet us your thoughts @GlamourMagUK.
Two years after he wowed in his first high fashion campaign, Romeo Beckham is back modelling for Burberry again.
The 12-year-old, who first appeared in the brand's Spring/Summer 2013 campaign alongside Cara Delevingne, is back for Christmas modelling for their "Festive" ads.
The brand debuted the images on their social media accounts, captioned "Romeo Beckham, behind the scenes at the @Burberry Festive campaign. Coming November 2014."
Romeo looks super cute in the sneak peek of the campaign, with his floppy hair, scarf and mac ensemble.
[Html##<blockquote class="twitter-tweet" lang="en"><p>Romeo Beckham, behind the scenes at the <a href="https://twitter.com/Burberry">@Burberry</a> Festive campaign. Coming November 2014. <a href="http://t.co/Io4ViAjAOA">pic.twitter.com/Io4ViAjAOA</a></p>— Burberry (@Burberry) <a href="https://twitter.com/Burberry/status/513469690744938497">September 20, 2014</a></blockquote> <script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>##Id¬e4mpj]
A source told theDaily Mail about the partnership: "We shot it in London...Romeo's really good to work with. Quite a lot of people - mostly actors - feature in the video, all dancing to music."
With Brooklyn also making his modelling debut this year, we have to wonder - will Cruz or Harper be making it as a child model any time soon?
On Tuesday 18 December 2012, we wrote...Romeo Beckham has made his modelling debut for British fashion giant Burberry.
The middle son of David and Victoria Beckham, aged 10, is the star of the campaign's new Spring/Summer 2013 collection.
Romeo was shot striking a pose in a classic Burberry Mac alongside models Edie Campbell and Charlie France. The campaign was shot by legendary fashion photographer Mario Testino.
Of the new images, Burberry's creative director Christopher Bailey said: "We had such fun shooting the campaign and I think that comes through in the images."
A source told reporters that Romeo was extremely well-behaved on set and "a joy to work with".
David Beckham has previously spoken of Romeo's enthusiasm for fashion.
He said: "Brooklyn will just wear his soccer shirts and T-shirts, but Romeo is the fashion one, so he'll go for skinny jeans and a vintage T-shirt and funny hats. One Christmas he asked for a pair of Spats shoes."
The fashion-forward family are currently in the UK for Christmas amid rumours that they are planning to return to Britain permanently in the new year.
VICTORIA BECKHAM'S LOOK BOOK
DAVID BECKHAM BEST EVER HAIRSTYLES
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